Month: October 2018

THE ROLE OF TRANSLATION IN GLOBALIZATION

Globalization is a phenomenon that has defied all physical barriers, borders and geographical divisions. It has in fact created a cross-cultural interaction that has given rise to a global culture that draws its common grounds from a diversity of cultures. The prime reason for this has been a rapid and unchecked advancement in telecommunications, media …

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HOW TRANSLATION HELPS ADVERTISERS

The significance of advertisement has skyrocketed by dividends in the modern age. Advertisement has captured and inspired the modern global community more than it has ever done in the past. Advertising has become a power tool for defining and redefining public opinion, individual attitudes and community behavior. The inhabitants of a global village have an …

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